SEO Articles
Working notes on seo, written from real client projects and what I've learned building brands online.
What a Spam Audit Taught Me About Shipping AI Content at Scale
I run [MushroomPro](/portfolio/mushroompro) through an agent-driven AI publishing pipeline. Then Google's spam patterns started flagging it. Here is the audit, the bugs I found, and the loop I run now.
GEO vs SEO: Why GEO Optimization Advice Is Mostly Noise
GEO vs SEO is a false debate. GEO is just a data layer built on top of existing SEO. Here's what actually gets your content cited by AI systems.
How Local SEO Drives Patients to Dental Practices
A behind-the-scenes look at how comprehensive local SEO strategies have helped dental practices in Arizona attract thousands of new patients.
Best Books on SEO Marketing in 2026 (From a Working SEO)
The best books on SEO marketing in 2026, picked by someone who runs SEO for clients every day. Two for first-timers, three for working marketers who want depth.
The SEO Tools I Use to Grow Organic Traffic Every Month
The exact SEO and AI tool stack I use to grow client traffic month over month. No fluff, just the tools that pull weight.
What Actually Matters About AI Search for Your SEO
Most GEO advice is recycled SEO with new buzzwords. A couple of things about AI search do genuinely matter though. Here's what's signal and what's noise.
How to Build a Link Bait Offsite SEO Campaign That Works
Off-site SEO is still the fastest way to move domain authority. Here is the link bait playbook I use with clients to land real backlinks from real sites.
How to Improve Your Local SEO Scores: 5 Tips That Move Rankings
Local SEO does not have to be complicated. Here are the five moves I make first on every small business site I audit, in order of impact.
Is Shopify Bad for SEO? No. Here's Why That Myth Keeps Coming Back.
Is Shopify bad for SEO? No. The myth comes from 2014-era limitations Shopify already fixed. Here's what current Shopify does well and where it's still weak.
Common Website Mistakes That Kill Your Small Business SEO
Six mistakes I see on almost every small business website I audit. Fix these before you spend another dollar on ads or content.
Marketing that actually moves the needle
Occasional notes on SEO, paid ads, and growth, plus every new post, straight to your inbox. Written for operators, not skimmers.