Advertising Articles
Working notes on advertising, written from real client projects and what I've learned building brands online.
OpenAI Ads: My Honest Review After Running Them Since Beta
I've been running OpenAI ads since the beta opened in June. Here's what the impressions, the clicks, and the setup actually look like.
Facebook and Instagram Ads: What Actually Works for Small Business
Meta ads are one of my favorite platforms to run because almost every audience uses a Meta product somewhere. Here's what actually moves the needle.
Google Ads for Small Business: Where the Budget Actually Leaks
Most small businesses can't run Google Ads the way it's meant to be run. Here's where the budget actually leaks, and what I recommend instead.
What Running Ads for Dozens of Clients Taught Me About Marketing
The biggest lesson from running paid ads across dozens of clients isn't a platform trick. It's that most agencies put brands in a box that doesn't fit.
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