Digital Marketing Case Studies
Deep write-ups of what the work produced. Each one states its measurement window, its data source, and what the numbers can't support.
Winning AI Search Before Our Competitors Knew It Was a Channel
How I grew a real estate SaaS platform's annual organic traffic value 126% and captured 86.9% share of voice in AI answers, more than double the nearest competitor.
- Annual organic traffic value
- +126%
- AI share of voice
- 86.9%
- For "real estate leads"
- #1
Annual organic traffic value
AI share of voice
For "real estate leads"
From Page Four to the First Page of Local Search
How a Phoenix-area specialty dental practice moved from average search position 39.2 to 10.5 in twelve months, doubling its search impressions on the way.
- Average search position
- 10.5
- Search impressions
- 2.0×
- Organic clicks
- 1.8×
Average search position
Search impressions
Organic clicks
Shipping an SEO Tool Solo, From Prototype to Production
How I founded and built Draftly.blog, an SEO blog automation tool that takes a small business from topic discovery to a publish-ready draft about 22% faster.
- Faster blog drafting
- ~22%
- Built and shipped
- Solo
- Public build logs
- 4
Faster blog drafting
Built and shipped
Public build logs
From Barely Breaking Even to 13.75x ROAS
How a furniture and home decor brand's Facebook advertising went from roughly break-even to 13.75x return on ad spend.
- Return on ad spend
- 13.75×
- Where it started
- ~1×
- Campaign window
- 2023
Return on ad spend
Where it started
Campaign window
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