Learn More About Preston
Hi, my name is Preston, and for as long as I can remember I have been obsessed with marketing.
Some of my earliest marketing memories go back to being a kid making the long drive between Idaho and Utah. I noticed that the billboards in each state were different, written to speak to what people in that state actually cared about. Little did I know that one small observation would turn into an entire career.
As an adult I got fascinated with web development and how information spreads online, which pulled me naturally toward SEO and eventually AI search.
Over the last decade I have built that into a real practice: SEO and AIO operations, paid ads across Google, Meta and OpenAI, and the traditional funnel building that ties it all together.
If you're looking for someone to take one of these things off your plate, I'd be happy to help. Book an appointment with me today to see if it might be a good fit, or continue scrolling to learn about my experience, my skills, and my career history.
Current Role
Website Manager & Growth Director at REDX
As Website Manager, I oversee all WordPress development for REDX. I also serve as SEO Director, leading the REDX Publishing team and managing the company's organic search strategy. Alongside that I do the behind-the-scenes full-stack marketing work that helps the company function.
- WordPress website management
- SEO strategy & REDX Publishing team lead
- Content strategy & publishing
- Full-stack marketing support
Digital Marketing Services
Focused engagements I'm taking on right now. Pick the one that maps to where your business is today.
SEO/AIO Management
Search and AI optimization that compounds, so you get found by people and by the answer engines they now ask first.
Paid Ads Management
Google, Meta and OpenAI campaigns run against real cost-per-lead targets, so the budget buys customers rather than impressions.
Digital Marketing Consultant
One partner across strategy, websites, SEO and ads, for businesses that would rather have a plan than a pile of tactics.
Preston Vawdrey's Skills
Check out my skill graph below!
Local SEO
Map pack, GBP and multi-location work, including two Arizona dental practices.
Content strategy
Publishing that earns its place, and the AIDA structure underneath it.
eCommerce
Sixteen ecommerce builds, mostly Shopify, judged on checkout rather than looks.
Consulting
Twenty-plus recurring clients, from dental practices to ecommerce brands.
AI search
The REDX work: being cited by answer engines, measured rather than assumed.
SEO
A decade of technical, on-page and content SEO across WordPress, Shopify and Next.js.
AI optimization
Getting cited by answer engines, not just ranked by search engines.
Technical SEO
Crawlability, schema, Core Web Vitals and the redirect work nobody thanks you for.
Google Ads
Search, Performance Max, and the budget leaks that quietly eat small accounts.
Meta Ads
Facebook and Instagram campaigns for businesses whose customers are not searching yet.
Paid strategy
Running ads across dozens of accounts taught me most agencies put brands in a box.
WordPress
Years of builds, migrations and the plugin stacks that keep a site maintainable.
Shopify
Theme work aimed at the product page and the checkout, where ecommerce is won.
Next.js
This site, Draftly, and a headless migration across three stacks.
Web design
Layouts built around conversion paths rather than around a mockup.
Marketing funnels
The channel mix, and being honest about which ones a business can actually run.
AI agents
MCP servers and agent harnesses I built to run real marketing work.
My Digital Marketing Experience
Website Manager & Growth Director
REDX
Managing all WordPress development, leading the REDX Publishing team, overseeing SEO strategy, and providing full-stack marketing support for the company.
Freelance Web Designer & Marketer
Metaverse Marketer
Building marketing-optimized websites for businesses across industries. Managed 125+ websites, worked with 20+ recurring clients, and helped businesses grow through comprehensive digital marketing strategies.
Marketing Manager
AZ Dental Practices
Managing full-stack marketing for two Arizona dental practices including local SEO, Google Ads, website management, and content strategy. Results include thousands of new visitors, calls, and patients.
Digital Marketing Account Executive
Set Fire Creative
Owned digital marketing strategy and execution for client accounts at a Utah-based creative agency. Managed Google Ads campaigns, implemented growth strategies, and helped clients ship measurable performance gains.
Web Designer & Strategist
Big Red Jelly
Designed and built websites for early-stage brands and startups, partnering with clients on brand visibility and customer engagement. Helped grow Big Red Jelly itself as one of its early team members.
Podcast Producer & Host
StormwaterGO
Created the Saving Storm Water Podcast, directing, hosting, and producing a monthly show for stormwater compliance professionals. Built the brand voice customers connected with and unified messaging across the company.
Social Media Director
ComplianceGO
First career role in marketing. Led brand and social strategy for a stormwater compliance SaaS, coordinating a small digital media team and LinkedIn strategists to build a presence with commercial professionals.
Hire Your Digital Marketing Consultant Today
The first call is free. We will go through what is actually holding your marketing back and what to fix first, so you leave with a clear idea of how to get things moving.