Shopify Articles
Working notes on shopify, written from real client projects and what I've learned building brands online.
Shopify Custom Fields and Metafields: A Practical Guide
Metafields turn Shopify product pages from generic templates into rich, structured pages that rank. Here is how to set them up and use them.
Best Free SEO Tools for Shopify
You do not need a $400 Ahrefs subscription to do SEO on a small Shopify store. These free tools cover keyword research, copy, and tracking.
How to Make Your Shopify Store Faster
Slow Shopify stores lose money. Here are the actual fixes that move site speed: theme cleanup, image compression, app audit, and lazy loading.
Shopify Blog Strategy: Templates and Honest Answers
Shopify's native blog works for some stores and fails others. Here is when to use it, when to use WordPress, and templates that convert.
10 High-Leverage Shopify Setup Steps for New Stores
Skip the 50-tip listicles. These are the 10 setup moves that actually matter when you are launching a new Shopify store.
Best Free Shopify Apps for Conversions in 2026
Five free Shopify apps I actually recommend for lifting conversion rate, from email marketing to image optimization to Instagram embeds.
Shopify Variant Selectors on Collection Pages: What Works
Shopify does not support true variant selectors on collection pages out of the box. Here are the realistic workarounds using product cards, sorting, and metafields.
How to Sell Virtual Products on Shopify: Two Methods
Two working methods to sell digital products on Shopify: the easy app-based way with EDP, and the app-free workaround using Files and Shopify Flow.
Run a Shopify Collabs Affiliate Program for Free
Shopify Collabs gives you a free affiliate and influencer engine baked into admin. Here is how to launch one that actually moves product.
Best AI Copywriters for Shopify Stores
AI copywriters can ship product descriptions and blog drafts faster than any team. Here are the tools I actually use on Shopify stores.
How to Not Fail at Ecommerce: Lessons From the Trenches
Most ecommerce stores die in year one. The ones that survive ship an MVP, listen hard, iterate weekly, and build recurring revenue early.
Shopify Apps That Actually Boost Sales
Most Shopify apps are bloat. These are the seven I install on every store I build because they ship measurable revenue.
How to Create an Image Link in Shopify Without an App
Step-by-step guide to creating image links and file links in any Shopify theme using native Files and a small Liquid snippet. No apps required.
How to Make a Shopify Store Profitable: What to Know First
Most Shopify stores never turn a profit. Here's how to launch faster, market smarter, and cut the costs that quietly eat your margin.
Why Modern Shopify Themes Win for Ecommerce
Shopify rebuilt its theme engine in 2021 and the gap with WordPress widened. Here are four reasons modern Shopify themes are the right pick for most stores.
How to Open External Links in a New Tab on Shopify
A six-line JavaScript snippet that opens every outbound link on your Shopify store in a new tab. Works on Dawn, Sense, and every modern theme.
Shopify's Hidden Features That Quietly Grow Sales
Most Shopify stores use about 30 percent of the platform. Here are the five built-in features I turn on for clients that actually move sales numbers.
Can You Use Shopify for Services? Yes, and Here's How
Shopify can run a service business well if you set it up right. Here's how to use apps, CTAs, and Shopify POS to sell services alongside (or instead of) products.
Shopify Store Speed and SEO: The Complete Optimization Guide
A slow Shopify store kills conversions and rankings. Here's the full speed, performance, and SEO playbook to make your store fast and visible.
Shopify Ecommerce Pros and Cons: An Honest Breakdown
An honest look at Shopify's strengths and weaknesses for ecommerce. Where it shines, where it struggles, and who should pick it over WooCommerce or BigCommerce.
Shopify Tips for Beginners: What Actually Moves the Needle
Most new Shopify stores stall in the first 90 days. Here are the beginner-level moves that actually grow revenue, from SEO to SMS to better product photos.
Marketing that actually moves the needle
Occasional notes on SEO, paid ads, and growth, plus every new post, straight to your inbox. Written for operators, not skimmers.