SEOBranded SearchContent StrategyWordPressSaaS

REDX

REDX

Preston is the kind of person every team needs: very knowledgeable, but never complacent. In my time working with him, I consistently saw him apply his marketing expertise while actively seeking out new approaches. He would combine a strong strategic foundation with a genuine willingness to test new ideas, challenge assumptions, and push beyond what's comfortable. Whether that meant testing new channels, rethinking established strategies, or simply asking hard questions about why things were done a certain way. In marketing, things change every day and something that worked yesterday might not work today, so any team would be lucky to have someone like Preston!
Haley Johnson, Marketing Manager, REDX
REDX
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About the Project

As Website Manager and SEO Director at REDX, a leading prospecting platform for real estate agents, I lead WordPress development, the REDX Publishing team, and the company's organic search strategy. The work is measured in traffic value rather than sessions: annual organic traffic value grew from $264K to $597K, the category head term "real estate leads" went from position 63 to #1, and top-3 rankings tripled while the number of traffic-driving pages came down. I also built REDX's AI search visibility program from scratch, tracking competitive share of voice across ChatGPT, Gemini, Perplexity, and Google AI Mode. Read the full SEO and AI search case study for the data behind each of those numbers.

Full case studyThe numbers behind this work, with sources

Performance Over Time

Google Search Console and Ahrefs. Each chart states its own window.

Average Search Position (Dec 2025 – Jun 2026)

↓ 21.8 → 7.9
21.8DecJanFebMarAprMay7.9Jun

Monthly Organic Traffic Value

$17.0K → $71.3K (May '26 peak)
17KJul '24Oct '24Jan '25Apr '25Jul '25Nov '25Feb '2671.3KMay '26

Results

Annual organic traffic value $264K → $597K (+126%)
#1 for "real estate leads" (1,700/mo, $6.18 CPC), up from position 63
86.9% AI share of voice vs. 42.9% for the nearest competitor
AI citations 55 → 154 across seven platforms in six months (+180%)
Top-3 rankings 209 → 656 keywords (+214%)
Referring domains 568 → 1,685 (+197%)
Popup conversion lifted from 3.2% to 6.54% in 30 days
AI content SOP cut blog production time by ~75%

Project Details

Client
REDX
Year
2024-Present
Tech Stack
WordPressGoogle Search ConsoleTechnical SEOContent Strategy
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