WordPressLocal SEOGoogle AdsHealthcare
Arizona Dental Specialists
Arizona Dental Specialists
A true gem to work with! I originally brought Preston into a multi-location, multi-brand healthcare marketing opportunity as a web designer, but quickly expanded into his CMO services too. Between his SEO strategy, web design expertise, and ability to teach complex concepts in a way that actually makes sense, he's an asset to any company's digital growth. Only Preston could make SEO reporting and Google Ads strategy feel like chatting with a friend. In the last 12 months alone, he helped improve our average Google position from 34.2 to 10.3, which led to a 2x increase in daily clicks and impressions.
About the Project
Full website redesign and ongoing full-stack marketing for Arizona Dental Specialists, a specialty dentistry practice serving Phoenix and Gilbert. The engagement centered on local SEO: technical cleanup, Google Business Profile management, location and service pages, and a patient-focused content strategy. Comparing the first half of 2026 against the first half of 2025, average search position improved from 39.2 to 10.5 and search impressions doubled. Read the full local SEO case study for the month-by-month data.
Performance Over Time
Google Search Console, monthly. Period averages are impression-weighted.
Average Google Position (Search Console, monthly)
↓ 39.2 → 10.5 (H1 avg)Results
Average search position 39.2 → 10.5 (H1 2025 vs H1 2026)
Search impressions doubled: 1.18M → 2.33M over the same window
Organic clicks up 78%: 8,811 → 15,679
Steady flow of new-patient leads from search
Project Details
- Client
- Arizona Dental Specialists
- Year
- 2022-Present
- Tech Stack
- WordPressLocal SEOGoogle AnalyticsGoogle Business Profile